Many people search and book hotel rooms through online travel agents (OTAs). It is estimated that more than 80% of online hotel bookings in the USA are done through major OTA channels like Expedia, Hotels.com, Booking.com, Priceline, Travelocity, Orbitz and others.
For this reason many hotels register with the OTAs in order to increase exposure to their property and get more bookings. However due to the huge impact of the OTAs, the hotels become kind of slaves to them and also have to pay hefty commissions whenever booking happens through an OTA channel.
To get better rankings and exposure, hotel owners need to make direct contact with these channels, with direct merchant agreements. Regular GDS is not sufficient in most cases to provide you premium positions and listings on these channels.
This is where Central Reservation System (CRS) can help you by providing a direct interface with the leading OTA networks. With CRS, you won’t even need a channel management interface. A CRS has direct connections with all of the major GDS in the world, including Sabre, Galileo, Amadeus, Pegasus, etc.
With the help of CRS you can eliminate third party middlemen. CRS systems can help you offer packages to guests. CRS can be extremely beneficial for hotels which are highly dependent on travel agents or those properties which would like to increase exposure for increased business potential.
AIO Hospitality has great CRS solutions which has tons of amazing features. The cost is very affordable and reasonable. We pride ourselves in being able to provide latest, state-of-the-art technological solutions for hotels. Our CRS provides direct connection to Sabre, Pegasus, Innlink, and all major OTA channels. Our CRS has real time synchronization across all the channels in order to maintain rate parity.
Hotels can save thousands of dollars every year by using a CRS. It is a highly potent tool which can help hotels generate more bookings, increase their profits by saving thousands of dollars in commissions and other fees.