In the hospitality industry, surveys and customer feedback play a very important role. Hotels have always given lot of importance to obtaining feedback from the guests. The guest feedback can provide valuable insights to the hotels and help them identify problems, areas for improvement.
However traditional surveys are now getting outdated, being replaced by online surveys. There have cropped up an amazing array of different survey tools which can be used by businesses, including hotels, to ask various kind of questions, conduct polls and take ratings from the customers about different aspects of the business.
For example, a hotel may ask guests to give ratings for different things including its food, room service, cleanliness, friendly staff, etc. The guests can fill in the survey form and give ratings on the online portal, through their mobile phones. The guests can fill in the survey forms as is convenient for them, even a few days after they have checked out of the hotel.
Online surveys have become the rage these days because of their convenience and ease, and also because of their variety of uses and the plenty of options they come with. Hotels are sending survey questionnaires to guests at various stages of their stay, including before check-in, during the stay and after check-out.
During the stay these survey tools can be used to identify specific needs of the guest and address them swiftly. After check-out, these tools can be used to gauge the levels of user satisfaction.
There are a plethora of survey tools in the market, some free and some paid. There are also some hospitality-centric survey tools, meant specially for use by hotels and some generic ones, which can be used by any business house including hotels. These survey tools have been in existence from more than 10 years now, and are becoming more and more advanced and user-friendly with the passage of time.
Powerful Features & Templates:
The survey tools often come with handy, ready-to-use modules, functionalities and addons that make them all the more powerful. For example, some survey tools have pre-defined templates which can prove extremely valuable for people who are amateur and not good at creating surveys.
If you are not sure what questions to ask, you can make use of these ready made templates to give you ideas and also save you lot of time. For example – Survey Monkey has a ready-made hotel feedback survey template which has around 20 odd questions to get you started!
Popular Survey Tools In the Market:
Some of the popular and worthwhile survey tools which hotels can use on their website are:
- Google Forms (free and convenient tool from Google)
Most of the time you can setup survey on your hotel website using the above tools in a matter of minutes. So what is stopping you? Go ahead and try some of these tools!